Girondo Premium Italian Chocolate

Design and illustration of premium chocolate made in Italy.

Girondo is inspired by the rich, high-quality Italian chocolate-making tradition, a culture deeply rooted in the country since the 16th century. The brand pays homage to a celebrated circus artist who began his journey as a teenage assistant in traditional European circuses, eventually becoming the charismatic presenter and leader of a company that revolutionized the show by foregoing animals and focusing entirely on acrobatic skill and clowning art. Driven by an outgoing personality and a meticulous obsession with detail—matching that of master chocolatiers—this figure brings to life a premium handcrafted chocolate that merges historical legacy with culinary excellence.

Work process:

The challenge was to develop the visual identity and packaging system for a consistent lineup across two chocolate tiers: the premium milk chocolate line—comprising the classic latte and the pistachio variation—and the most exclusive, top-tier line, featuring the 70% dark chocolate (dark 70% cacao) and the white chocolate with hazelnuts (bianco con nocciole). The new packaging needed to capture the theatrical and artisanal character of the Girondo universe, achieving strong shelf appeal while establishing a clear, elegant distinction between each product tier.

Drawing inspiration from the visual universe of the classic Italian circus and vintage engraving techniques, we developed a packaging system that translates the main character's narrative into a sophisticated, high-impact design. The catalog architecture is structured through distinct visual codes: the milk chocolate line stands out with dynamic chromatic energy, featuring deep blue backgrounds and contrasting rays alongside the iconic ringmaster illustration and circus motifs; in contrast, the more exclusive, high-end range adopts a refined linework aesthetic set against black and ivory backdrops, complemented by ornate details and distinctive craft-style stamps. The result is a captivating packaging strategy that celebrates Italian chocolate tradition, elevates the product's premium quality, and creates a seamless, immersive visual experience.