ENG.: Its concept has to do with an old and famous story of the Bodega Capitanes, where its tempranillo charmed visitors who came from different regions, buying a large number of bottles or the barrels where it was kept. This irresistible attraction that was generated on the palates of these consumers gave rise to the name "El Encanto" and the illustration on its label, where we see an owl with a hypnotic pendulum over one eye and the hand holding the glass (vaso) of Tempranillo wine as a celebration.
The aesthetics and the language revive that vintage style of a Spanish still life, with resources and simple executions and made entirely by hand, making the design something close and handmade.
This wine does not look for sophisticated resources to show quality, but wants to tell us that it is a close, carefree wine, for any occasion and that is drunk by the glass(vaso).
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The aesthetics and the language revive that vintage style of a Spanish still life, with resources and simple executions and made entirely by hand, making the design something close and handmade.
This wine does not look for sophisticated resources to show quality, but wants to tell us that it is a close, carefree wine, for any occasion and that is drunk by the glass(vaso).
....................
ESP.: Su concepto tiene que ver con una vieja y famosa historia de la "Bodega Capitanes" donde su tempranillo dejaba encantados a los visitantes que llegaban de diferentes regiones, comprando gran cantidad de embotellados o bien los barriles donde se conservaba. Esta atracci贸n irresistible que se generaba sobre los paladares de estos consumidores di贸 lugar al nombre "El Encanto" y a la ilustraci贸n de su etiqueta, donde vemos un b煤ho con un p茅ndulo hipn贸tico sobre un ojo y la mano sosteniendo el vaso de vino tempranillo en modo de celebraci贸n.
La est茅tica y lenguaje revive este estilo vintage de bodeg贸n espa帽ol, con recursos y ejecuciones simples y hechas 铆ntegramente a mano, dando al dise帽o en general esta cercan铆a y artesanalidad.
Este vino no busca recursos sofisticados para mostrar calidad, sino que quiere contarnos que es un vino cercano, despreocupado, para cualquier ocasi贸n y que se toma en vaso.
Este vino no busca recursos sofisticados para mostrar calidad, sino que quiere contarnos que es un vino cercano, despreocupado, para cualquier ocasi贸n y que se toma en vaso.
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